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Pogovor s prodajalcem rekorderjem
Včeraj sem se pogovarjal s prodajalcem, ki je v svoji panogi v Sloveniji prodal največ. Osebno je v 9 mesecih obiskal in prodal 760 strankam! Kako mu je to ...

Iz dnevnika marketinškega guruja 1. del

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V knjigi boste našli 97 kratkih nasvetov za povečanje prodaje in dobička. Zanimivo in poučno branje. Vse na podlagi primerov, večinoma iz slovenske prakse. Če vas zanima marketing, če želite uspeti v poslu, potem je ta knjiga za vas.

Iz dnevnika marketinškega guruja 2. del

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V knjigi boste našli 93 kratkih nasvetov za povečanje prodaje in dobička. Marketing, direktni marketing, prodaja, retorika, dobičkonosne ideje. Zanimivo in poučno branje, vse na podlagi primerov, večinoma iz slovenske prakse.
 

Iz dnevnika marketinškega guruja 3. del

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V knjigi boste našli 105 kratkih nasvetov za povečanje prodaje in dobička. Zanimivo in poučno branje, vse na podlagi primerov, večinoma iz slovenske prakse. Marketing, direktni marketing, dobičkonosne marketinške ideje za vsak posel.

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Aleš Lisac, Marketing, Direktni marketing, Trženje, Neposredno trženje, Retorika, Retorik, Javno nastopanje, Šola retorike, Prodaja, Povečanje prodaje, Zaslužek, Povečanje zaslužka, Oglaševanje, Guru, Coaching, Seminarji, Knjigarna, Dobre knjige, Svetovanje, Consulting,

<< nazaj Hemingway
Lisac Marketing Ekspres
Komentarji:   337 12.12.2014

Hemingway in prodajna besedila

Verjetno ste že prebrali kakšno Hemingwayevo literarno delo.

Vsekakor smo za tega ameriškega pisatelja že vsi slišali.

Danes se nahajam v njegovi hiši na Key Westu na Floridi. In da ne bom hvalil samo tukajšnjega sončnega in toplega vremena, reciva še kakšno besedo o marketingu in prodaji. Saj to najbrž tudi pričakujete od mene … :)

h1

V hiši znanega pisatelja.

Hemingway je postal svetovno znan pisatelj zaradi svojskega sloga. Znan je njegov dialog z Williamom Faulknerjem.

Faulkner: »Hemingway has never been known to use a word that might send a reader to the dictionary.«

Hemingway: »Poor Faulkner. Does he really think big emotions come from big words? He thinks I don't know ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use.«

Da je mogoče z malo in s preprostimi besedami veliko povedati, je dokazal s povedjo, ki jo boste prebrali v nadaljevanju. Cilj je bil s čim krajšo povedjo povedati celo zgodbo. Preberite, kaj je ustvaril Hemingway:      

For sale: baby shoes, never used.

Dobra novica za vse nas, ki nikoli ne bomo tako dobro pisali, je ta, da za uspeh v prodaji kreativnost ni najbolj nujna.

Nujno pa je uporabljati prave besede!

In poiskati orodje, s katerim si olajšamo delo. Ker želimo hitre rezultate.

h2

V tej sobi je Hemingway napisal večino svojih knjig.

Za vas imamo odlično novico. Novost – orodje, s katerim boste vi in vaši prodajalci prodali več, obstaja. Že nekaj tednov.

h3

 


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